Friday, April 22, 2016

Trump in a landslide

Get used to it.


I heard a social psych talk the other day that had something very interesting to say about leadership, with possible implications for the 2016 U.S. election. According to some theory (the name of which I don't recall), groups show preference for leaders who:


1) Are "one of us"
2) Do it for us (i.e., not their own self-interest)
3) Have a sense of us (understand us)
4) Give us meaning


So that means that voters are weighing (emotionally and intuitively, not rationally - because we rarely do anything rationally) these questions:


Which candidate is more like a prototypical American?


Which candidate wants to be President for our sake?


Which candidate better understands what it means to be an American?


Which candidate has a message that transports me beyond myself?




So I'll call it today, April 22, 2016:

Trump in a landslide.


(Not an endorsement: a theory-based prediction -- we'll see how it holds up.)













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